The Public Relations Fight-back from the Waste Industry!

Link to Proteus (PDF document)

"A specialist environmental communications 

and issues management consultancy"

"MICHAEL BUERK. Tony Robinson. Stephen Fry. All TV personalities. All intellects (Baldrick aside). All trusted by the public. And, as such, all perfect to lead a pro-incineration campaign.

"At least that was the idea touted by one of the government’s most trusted PR agencies last year: Munro & Foster’s brief was to show how the public could be convinced that energy from waste (to use the correct terminology) was an essential part of the UK’s waste reduction mix. Unfortunately, Friends of the Earth (FoE) got hold of the agency’s presentation, and gave it to the press; the ideas were quickly buried deep within Defra HQ (or perhaps burnt?). The incident was unfortunate – not just for red-faced government officials, but for the waste industry generally.

"FoE, meanwhile, has been instrumental in mobilising UKWin (UK Without incineration) with the tools to bring many waste infrastructure plans to a stuttering halt. So, what can the waste industry do to overcome the protesters? And, more importantly, what can they learn from them?"