The Independent: "King of technicolour tourism: A new exhibition celebrates John Hinde's postcards"

Link to the Independent

"The gaudily-coloured postcards are the work of the John Hinde Studio, a company set up in 1956 by its namesake, a failed circus entrepreneur, and the great-grandson of the founder of Clarks shoes. The company would go on to shift 50 million cards a year. It is only recently that its output has been seen as much more than cheesy, throwaway holiday souvenirs.

"... He sent his transparencies to Italy, where technology was more advanced. Not only could images be produced in far lusher shades than was possible over here, they also got additional help with extensive retouching. This would turn insipid sweaters, mousey heads of hair, faded sun-loungers, and dull skies into dazzling points of interest."