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"It's easy to picture the 10 million tonnes of packaging we get through in Britain each year as a towering, dirty mountain of pollution and doom. Or, if it's more useful, imagine the equivalent weight of 35 jumbo jets a day or a quarter of the contents of your bins.
"However you do the maths, packaging is bad news for the planet, and as Christmas consumption reaches a peak, those mountains, planes and bins only look dirtier.
"But packaging is not necessarily evil, as veterans of the industry point out in a new book. In Why Shrink-wrap a Cucumber? The Complete Guide to Environmental Packaging, Stephen Aldridge and Laurel Miller unpack various myths to show how, done well, packaging can please the planet as much as it can producers, retailers and consumers."