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"Long-standing advice to consumers to freeze food on the day of purchase is to be changed. New labelling on food products in all Sainsbury's stores will instead advise customers to freeze food as soon as possible, up to the product's 'use by' date.
"Andrew Parry, consumer food waste prevention manager at WRAP (link to food waste) said:
"Changing the guidance to freeze before the use by date is a welcome move. Now we can all look in our fridges and know that we can freeze most items which are about to go out-of-date, and enjoy them at a later time.
In doing so, we can expect to reduce the amount of out of date food we throw away, which will in turn save us all money."